There were plenty of depressing numbers out there this Earth Day, from dwindling numbers of moose in Minnesota to ongoing honey bee decline.

But to me, this takes the Prozac-frosted cake: a study found that while young people could identify a thousand corporate logos, they couldn’t identify even a handful of plants and animals in their backyards. Will future generations care about protecting the planet if they can’t even pick a starling out of a lineup?

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How can we start to change that? The No Child Left Inside Coalition has a simple idea: get ’em outside:

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