There’s an interesting interview in the NYT with Jeffrey Swartz, CEO of Timberland (not to be confused with Timbaland — he’s his own CEO, bee-yotch). Swartz is frustrated that Big Outdoor Wear worked to address child labor but hasn’t managed a concerted effort to significantly reduce its impact on the earth from making, transporting, and selling gear, despite sporadic individual efforts.
And in other news, an ABC News reporter who is obviously a reader of my illustrious column has expansively profiled the green efforts of the Philadelphia Eagles. And the crowd goes wild:
What a crock. And a large part of the public is content with the feeling that something is being done for the earth. Perhaps they should concentrate on doing what they are organized to do: win games. It’s a feel-good, B.S. public relations stunt that wins the hearts of the mindless.
Love that enthusiasm!
