Bindi Irwin, the 9-year-old daughter of the late Croc Hunter (R.I.P., mate), has launched her own children’s clothing line:

The T-shirts, jumpers, swimwear, sleepwear, hats, bags and shoes carry environmental messages.

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The tags are made from recycled cardboard, the soles on the shoes are made with recycled rubber and 100 per cent of the profits she earns from the clothes will be used to fund Australia Zoo’s conservation programs.

The clothes are expected in Aussie stores in about six months, and may soon also appear in American department stores.