Climate Technology

Consider this

Oft-villified sneaker behemoth Nike has introduced five new styles that tread a little lighter on the earth. Part of a new line called Nike Considered, the casual shoes and boots are part of the company's effort to examine ways to reduce waste, eliminate toxic substances, and follow their image consultants' advice to atone for that whole small-children-working-in-sweatshops-in-foreign-countries thing:

Among other changes, the Nike Considered shoes are largely made with materials found within 200 miles of the factory, to cut down on fuel consumption in transporting them. The leather comes from a tannery that recycles wastewater to ensure that no toxins are released into the environment, and it is pigmented using vegetable dyes. Hemp and polyester are used to make the shoe's woven upper and shoelaces. The midsole is cut to lock into the outer sole, lessening the need for adhesives in constructing the shoe. The shoe's outer sole includes recycled rubber.

Whole Foods

Readers who found our interview with John Mackey, founder and CEO of Whole Foods, interesting, may also be interested in this Forbes story on Whole Foods, which focuses on the "food-as-porn" marketing and business strategy of the growing (mostly) organic giant.

(Via Green Life)

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I’m lovin’ it!

Okay, sorry I put that song in your head.

This NYT story is interesting: Apparently McDonald's entrance into the fresh fruit and veggie market -- driven by pressure to offer healthier options, salads and such -- has made it, almost overnight, one of the biggest players in the $80 billion American produce industry.

Two bits from the story, one funny, one significant:

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