Climate Technology

A review of Peter Barnes’ Capitalism 3.0: A Guide to Reclaiming the Commons

Peter Barnes' Capitalism 3.0: A Guide to Reclaiming the Commons (also available as a free PDF at Barnes' site) suggests that flaws in capitalism lie at the root of the environmental and social problems we face today; his solution, as a retired corporate CEO, is not to discard capitalism, but fix those flaws.

Mattel recalls another batch of lead-painted toys

Toy giant Mattel on Tuesday issued its third round of major recalls in recent weeks for a variety of its toys that contained “impermissible levels of lead,” according to the […]

An eco-emporium for the faithful

Interfaith Power and Light, an organization dedicated to a "religious response to global warming," has just launched an online store, ShopIPL.org, where religious institutions, people of faith, and freeloading atheists can go to buy energy-efficient lighting, solar cookers, and other environmentally friendly gizmos for house and church alike.

How globalization is smothering U.S. fruit and vegetable farms

Earlier this month, President Bush roiled U.S. vegetable farmers by announcing a crackdown on undocumented workers. Last week, industrial-meat giant Smithfield Foods goosed the hog-futures market by inking a deal […]

A new article examines enviro Adam Werbach’s decision to work with Wal-Mart

The cover story in the latest issue of Fast Company is a long chin-scratcher about enviro-wunderkind Adam Werbach’s decision to go to work for Wal-Mart. Is he selling out? Is […]

Just the Ticket

Paper airline tickets soon to go extinct By the beginning of next summer, paper airline tickets will be a thing of the past for its airlines, the International Air Transport […]

Honda fights to regain green car company mantle

Honda entered the hybrid market before Toyota, but over time it made a fateful mistake: it failed to visually distinguish its line of hybrids. The Prius’ distinct shape is like […]

How to stick it to the ice-cream Man

I’ve written a lot about the consolidation of U.S. food markets, and have become jaded to facts such as: just four firms slaughter 83.5 percent of cows, and so on. […]

Classy Consciousness

Honda to release unique-looking hybrid for conspicuous greens Honda plans to make its hybrid cars more visible by 2009 by redesigning their exterior to stand out from the rest of […]

Starbucks vows to make 100 percent of its milk rBGH-free

If you haven't been ordering that double whipped Frappuccino at your local Starbucks with soy milk, you've likely been gulping down Recombinant Bovine Growth Hormone (rBGH). It makes cows produce more milk, but it's thought to increase the risk of breast, prostate, and colon cancer in humans (if only they could come up with something to make cows squirt machiatto directly from their udders).

But now, after two years of pressure from the organization Food and Water Watch, Starbucks has announced that it's going to go rBGH free by December 31, 2007.

Moo-chas gracias, Starbucks! (photo: Tami Witschger)

Whew! Now you can guzzle that cinnamon dulce de leche latte with abandon (so long as you don't mind that growing coffee generally requires cutting down the rainforest, or that Starbucks busts unions).

Starbucks spokesman Brandon Borrman says the campaign had nothing to do with the decision.

"This decision was purely driven by our customers," Borrman said. "Increasing numbers of our customers were calling and asking us to do it, and the number of customers ordering organic milk was increasing, and we wanted to meet that demand."

Food and Water Watch spokesperson Jennifer Mueller noted that much of that activity (including 33,000 emails) was generated from call-in days conducted by her organization.

If you want to thank Starbucks CEO Jim Donald for not poisoning you with milk (or ask what "doppio" really means), you can reach the company at 1-800-235-2883.