It's de rigeur for Mother Earth News and Plenty to feature sustainable living on their covers, but the past few months have seen major glossies such as Vanity Fair, Newsweek, and Forbes doing the green thing.
Now in a September issue devoted to low impact living, Dwell (for those of you unfamiliar, it's a popular home & design magazine) is joining in. And they've done VF one better, actually printing the issue on post-consumer content recycled (PCR) paper -- a practice they pledge to continue in the future. Very few magazines have yet adopted PCR, even though -- as the Dwell issue demonstrates -- the result is stylish and indistinguishable from a virgin pulp product.