Once again this year, the spring season brought a flood of green-themed magazines to super-market checkout stands and airport news racks all across the country.
And once again, the faces of non-white and non-affluent Americans were almost entirely missing.
Our new environmental movement is rapidly gaining visibility and momentum. That is very good news. Life-or-death ecological issues finally are starting to get the attention they so urgently deserve. And we can all celebrate that.
But now we would be wise to start paying closer attention to the kind of coverage that we as environmentalists are getting. Because I see a disturbing pattern of exclusivity that is starting to set in. And that kind of elitism can sow the seeds for a very dangerous, populist backlash, down the line.
To see what I mean, just flip through the pages of Vanity Fair's recent green issue (the one with Leo DiCaprio and that cute polar bear cub on the cover).