Adam Werbach.
On April 10, Adam Werbach gave a speech in San Francisco calling for a new "blue" movement of consumers pushing for sustainability (previewed in this post). Here's the full text of the speech for your reading pleasure. (Watch video here.)
The Birth of Blue: A speech to the Commonwealth Club by Adam Werbach
In 2004 I came here to the Commonwealth Club and performed a eulogy for environmentalism. Eulogies by their nature are the last word on the subject. But I made a promise on that cold December day to come back in the spring and share a set of solutions. It took me a few more years than I thought, and the world has changed a fair bit since that time, but I'm back.
Let me quote from that speech:
A reasonable case [could] be made that environmentalism needed to package seal pups, redwoods, clean air, Yosemite, clean water, and toxic waste under the brand of "environmentalism" in order to pass a raft of environmental laws in the 1970s. But for at least 20 years and maybe longer, the basic categorical assumptions that underlie environmentalism have inhibited the environmental movement's ability to consider opportunities outside environmental boundaries.
It is at moments like these that we need to take a hard look in the mirror.
We must not trade our fear of what will come next for our affection for environmentalism.
I remember shaking as I spoke, knowing full well that the reaction would be swift and harsh. No one likes to be called dead when they perceive themselves to be alive.