Here’s how it began, one day at FoodBeast:

It all happened early yesterday morning — I ran up to the fridge in our office just a few short skips away from my desk, pulled an apple from the fruit drawer, and chomped on it as I returned to my seat. Upon the first crunch, my desk-mate Geoff looked up from his computer, and said the inevitable phrase that eventually led to me writing this post: “Dude, you’re eating that apple all wrong.”

Grist State of Emergency | A limited-run newsletter from Grist, exploring the ways climate disasters are reshaping elections. Delivered every Tuesday until Election Day.

Reader support helps sustain our work. Donate today to keep our climate news free.

Here is the right way:

[youtube http://youtu.be/vdCGnuccRv0]

That stat about apple core waste, by the way, is more of an informed guesstimate. But the message remains the same: All those times you ended an apple with a spitty, chewed-up core in your hand could have been avoided.