Articles by Peter Madden

Brit’s Eye View: Britain’s Conservatives challenge Labour for mantle of greenest party

This is the first installment of a new monthly column on sustainability in the U.K. and Europe, from Peter Madden, chief executive of Forum for the Future, Britain's leading sustainable development charity.

Something strange and wonderful is happening in British politics. American readers, prepare to be envious: both of our main political parties are actively competing to be seen as the greenest. What is perhaps even more interesting is that it's the Conservatives (a traditionally right-wing, pro-business, and tax-cutting party more or less equivalent to your Republicans) who are currently winning.

In a recent opinion poll, people were asked, "From what you have seen or heard, which of these three politicians as prime minister would do most to protect the environment?" Only a quarter opted for Tony Blair, and 18 percent for his likely successor as head of the Labour Party, Gordon Brown, while 33 percent chose David Cameron , the Conservative leader. It is difficult to imagine a comparable result in the United States.

The change is mainly down to the 39-year-old Cameron himself (pictured at right). Dave, as he prefers to be called, is a slick, approachable, and media-friendly politician. Indeed, he has many of the qualities -- of freshness, of being in touch with ordinary people's aspirations -- that made Tony Blair so popular a decade ago.

Cameron has already shown a strong personal commitment to environmental issues. He rides a bicycle to the House of Commons, he grows organic carrots, and he is fitting a wind turbine to his house.