Articles by Peter Madden

New book by Porritt argues that we need to reshape capitalism to deliver a sustainable future

Peter Madden, chief executive of Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.

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We have just published the American paperback version of Capitalism As If the World Matters. The book is written by Jonathon Porritt, one of the foremost environmentalists of his generation and cofounder of my organization, Forum for the Future. The foreword is by Amory Lovins. As well as working with us, Jonathon is chair of the U.K. Government's Sustainable Development Commission. Previously, he was director of Friends of the Earth.

In the book, he tackles the most pressing question of the 21st century: Can capitalism, as the dominant economic system, be reshaped to deliver a sustainable future? He argues that it can be and it must be. He then lays out the framework for a more "sustainable capitalism."

At the heart of the book are two theses: that capitalism is basically the only game in town, with the vast majority of the world's people content for it to remain so for the foreseeable future; and that learning to live sustainably on the planet is a non-negotiable imperative.

Other enviro issues are getting less attention

Peter Madden, chief executive of Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.

Are we too obsessed by climate change? Over here, climate change is coming to completely dominate the sustainability agenda. This is true in politics, business, the media, and civil society.

I was talking to our new secretary of state for the environment, Hilary Benn, the other day, about his department's strategy. He argued that all the other issues -- such as air quality, waste, water, and so on -- could all be dealt with under the climate change umbrella; government action on climate change would deliver for the other issues, and vice versa.

When we talk to companies or public authorities, it is the same. All they want is advice on going low-carbon. And since this is where the money and political attention are going, the NGO activity seems to follow, reinforcing the trend.

Of course, this is a good thing in many ways. Climate change is the major challenge we face. Sir David King, the U.K. Government's chief scientific advisor, was right when he reminded his government colleagues that "climate change is a far greater threat to the world than international terrorism."

For those of us who want to see green thinking integrated into other areas of life, climate change works well. It can't be thought of as peripheral. It will affect everything, including how we run the economy and how we live our lives.

How to talk about the future without depressing everyone

Peter Madden, chief executive of Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.

We have a problem, we greens. It has to do with the way that we talk about the future. We do need to have a more plausible account of what the kind of world we are recommending would be like.

However, our main narrative about the future talks of apocalypse and doom and gloom: the earth is dying; species are disappearing; the planet is overheating.

If people want to do something about it, too often they're told they'll have to lead a life of sacrifice and constraint. And if they won't, we'll guilt-trip and scare them 'til they repent.

And even if they do as we say, they also worry that it probably won't make much difference anyway because the Chinese, Indians, and North Americans are all busy ignoring the issues.

A glimpse of environmental policies to come from Gordon Brown

Peter Madden, chief executive of Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.

Britain has a new prime minister. After leading the country for 10 years, Tony Blair has stepped down. Gordon Brown, Blair's number two for the past decade, takes up the reins.

Brown is viewed as solid and dependable, if a little dour. He is slightly to the left of Blair on most issues, though he has also pushed through a lot of business-friendly policies.

Gordon Brown is notoriously difficult to read; he gives very little of himself away. So what can we expect on the environment from a Brown premiership?