Entering a green event run by Fortune Magazine in Orange County sets the stage for a few things – an audience of senior executives and government policymakers as well as a myriad of engaging debates and panels that spark ideas. After three days at Fortune Brainstorm Green last month in Laguna Niguel, I noticed that not only was there a megatrend happening – less companies are talking about green and more are pushing to put their money where their mouth is.
Bamboo fill not landfillWhile many of the Brainstorm Green speakers brought up points about getting legislation changed, I started talking with Fortune 500 executives in between panels to see who had real results to speak to. I ran into Oliver Campbell, Dell’s senior manager of packaging worldwide. And he started talking about disruption in the tech space by highlighting that in a move to change the way technology is shipped and packaged, all Dell Inspiron Mini 10 and 10v netbooks will be shipped in packaging made from bamboo.
We all know bamboo is a highly renewable material that serves as a great alternative to molded paper pulp, foams and corrugate normally used in packa... Read more
