Articles by Jon Rynn
Jon Rynn is the author of Manufacturing Green Prosperity: The Power to Rebuild the Middle Class, from Praeger Press. He has a Ph.D. in Political Science and lives with his wonderful wife and amazing two boys, car-less, in New York City.
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Concrete images of a greener society
Global warming activists have often advocated policies based on numerical goals or painted scary scenarios of the future. But there is a third way to advocate for long-term policies: propose solutions that contain a positive vision of a fossil fuel-free society.
The importance of this approach was underlined to me when I heard Betsy Rosenberg of the radio show Ecotalk interview Chip Heath, an author of the business-oriented book, Made to Stick. She asked Heath what he thought of the phrase "20% by 2020," that is, reducing carbon emissions by 20% by 2020. She thought it had a nice ring to it ... until Heath responded, well, no, nothing turns people off like a bunch of numbers. Instead, the author advised environmentalists to use "concrete images."
Therefore, instead of talking about numeric targets for carbon emissions reductions in order to avoid hell on earth, I'd like to try to paint a picture of how to create a society that might be better than the one we live in now. In that spirit, let me propose the following scenario:
