Articles by John Elkington
John Elkington is cofounder and chief entrepreneur at SustainAbility and blogs at johnelkington.com.
All Articles
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What Peter Rabbit can teach businesses about going global
What goes around, they say, comes around — or, in this case, hops about in a blue waistcoat, munching stolen radishes. Our subject today is no visionary CEO, but Peter […]
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Has the corporate-responsibility movement lost sight of the big picture?
Just as people sailing full-tilt into an iceberg zone can get distracted rearranging deck chairs, those of us advocating corporate responsibility may be guilty of spending too much time fiddling […]
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Will cleantech turn mercenaries into missionaries?
Lately, politicians from Tony Blair to comrade-in-arms George Bush have raced to embrace green technology — at least on the surface. But is there substance behind their carefully crafted words? […]
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A little time in the lab could teach big business how to help the poor
Recent weeks have seen surprisingly effective demonstrations in support of animal testing in SustainAbility’s home city of London, under the catchy title of “Pro-Test.” Will support for the oft-reviled practice […]
