Articles by John Elkington
John Elkington is cofounder and chief entrepreneur at SustainAbility and blogs at johnelkington.com.
All Articles
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Sustainability visionaries see room for hope in our worry-filled world
Who’s afraid of the big, bad future? Al Gore, clearly — and pretty much anyone who has seen An Inconvenient Truth. While Gore’s dissenters may argue that he cries wolf […]
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Advice from sustainability leaders for today’s aspiring entrepreneurs
In perhaps the most memorable career-counseling session ever served up on celluloid, the poolside conversation ran like this: Mr. McGuire: I want to say one word to you. Just one […]
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Are the world’s green-biz supermen losing their powers?
It’s early yet to begin writing the business obituary of long-standing BP CEO Lord John Browne, slated to retire in 2008. But the man once billed as the closest thing […]
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What if the world cared about sustainability as much as soccer?
Over the last few weeks, much of the world has clustered around TVs, watching World Cup rivals fight for the right to hoist what may be the ugliest trophy in […]
