Articles by Heather Smith
Heather Smith (on Twitter, @strangerworks) is interested in the various ways that humans try to save the environment: past, present, and future.
All Articles
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From veteran organizer Marshall Ganz, how-tos for activists
From the civil rights era to the Obama campaign, one approach has consistently worked, according to Ganz: Pick a clear, specific goal.
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Why green change is hard: Lessons from the front lines of marriage equality
Scholar Tim McCarthy outlines parallels and differences between environmentalism's challenges and the LGBT and marriage-equality movement's successes.
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Want everyone else to buy into environmentalism? Never say “Earth”
A veteran marketer says green organizations must drop the nature imagery, talk about people, and repeat, repeat, repeat if they want to move the needle on climate.
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Big Oil’s new strategy: If you can’t build a new pipeline, just overload the old one
The Canadian government has given pipeline giant Enbridge the green light to pump tar-sands oil through an aging line north of Lake Ontario. What could possibly go wrong?