Articles by Corey McKrill

Review of car safety and gas mileage somehow fails to include hybrids

CNN's Gas Gripes page includes a link to a review of "safe" cars that "save on gas." The "safe" label is based on the results of side crash tests, and the article assumes 27.5 mpg on the highway to be "reasonably good." Somehow, neither article includes the word "hybrid" anywhere in it...

Japanese buyers buy up Patagonia’s eco-themed t-shirts

Patagonia Japan introduced a line of organic cotton t-shirts in January that sported messages on the front and back addressing environmental problems in various regions of the country. They donated $5 from the price of each shirt to Japanese environmental groups. The t-shirt line was completely sold out by the end of March.

I don't know a lot about the political climate in Japan with regard to environmental issues, so I can't tell if this is a great success story or not. Is this a triumph for environmental awareness or a triumph for the latest materialistic shopping fad? I guess I would argue it's positive either way, because some of the profits are going toward environmental and conservation goals, and it's raising awareness.

At the same time, however, I don't think that a similarly themed line of clothing would ever meet with such success in the U.S. (go ahead and prove me wrong if such a thing already exists). Wearing a shirt supporting the cleanup of a Superfund site or the protection of a wilderness area immediately labels you as a leftist enviro-lunatic in this country. Which may be fine for some of us, but we're not going to set any sales records ...

Wal-Mart store goes eco-friendly?

Wal-Mart's new big-box store being constructed in McKinney, Texas, has a twist: It will employ several conservation methods and green technologies, making it the company's first "environmentally friendly" store. Apparently, not only will it have a wind turbine to generate 5% of its power, and a rainwater catchment system for 95% of its irrigation needs, but it will use waterless urinals in its restrooms and recycle its oil from the deli and automotive departments to help heat the building.

The inspiration for all this being "to save money and keep costs down."  I guess if you overlook the proliferation of suburban sprawl, the ruination of local businesses, and the poor treatment of its employees, this could almost be seen as a good thing. But, oh wait, they're building it near an already existing "traditional" Wal-Mart so they can "gauge its progress."

Cooperation versus antagonism in environmental activism.

Perusing AlterNet's headlines today, I noticed the new EnviroHealth article expands on a subject covered in both Daily Grist and Gristmill. Zack Pelta-Heller discusses the the pros and cons of different approaches to environmental activism. Case in point: The Sierra Club uses positive reenforcement and collaboration to get Ford to alter its modus operandi, while the Rainforest Action Network is much more confrontational and antagonistic, running an ad in The New York Times comparing Ford CEO Bill Ford, Jr. to Dick Cheney and the Crown Prince of Saudi Arabia. RAN justifies its methods with the following anecdote:

There's a story about a guy with a mule. He couldn't get the mule to move. His friend says, "You've just got to whisper 'Move' in his ear and he'll move." So the first guy whispers into the mule's ear. Nothing. He says louder, "Move!" Nothing. Eventually the friend says, "Here, I'll show you." He takes a two-by-four and whacks the mule on the head. Then he whispers, "Move" into the mule's ear, and the mule moves. The first guy is shocked by the violence. "What was that about?" "Well," says the friend, "first you have to get his attention."

So my question is this: Is the "two-by-four" method necessary to make the "whisper" method effective? I'm tempted to say Yes, because large corporations are quite good at being deaf when it serves their financial interests. However, as per the recent Gristmill discussion about the value of eco-sabotage, antagonism has a way of boomeranging and estranging people that aren't already singing in the choir...