Articles by Ben Tuxworth

The financial crisis could open up new opportunities for sustainability thinking

It’s official: we haven’t had a financial crisis like this since at least 1603, and commentators here in the U.K. seem to agree that things can never be the same […]

Scotland, Northern Ireland, and Wales are pursuing dramatically different environmental strategies

Over the past decade, the current British government has taken a crack at devolution, giving Scotland, Northern Ireland, and Wales a level of operational government unseen for a century or […]

A roundup of energy and climate news from the U.K.

Like pretty much every other English person I know, I’m currently on holiday in France. The Vendee region makes for a pleasant alternative to Britain at this time of year, […]

Will eco-labeling contribute to consumer shopping confusion?

Ben Tuxworth, communications director at Forum for the Future, writes a monthly column for Gristmill on sustainability in the U.K. and Europe.

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British supermarket shoppers face increasingly bewildering claims about the ethical qualities of products. In one of retail giant Tesco's stores, shoppers can opt for goods branded with the Soil Association's organic standard, the Fairtrade Foundation's logo, the British Farm standard, or chain-of-custody marks from the Marine Stewardship and Forest Stewardship Councils. They can linger over footprint information from the Carbon Trust or dolphin-based evaluation of the fishing methods used to catch their tuna. On another spectrum altogether, they are offered "Finest" and "Value" brands on Tesco's own goods. And on most products they're also expected to wade through nutritional assessments, guideline daily amounts, glycemic index counts, information on allergies, and of course, brand, quantity, and price.

As one weary consumer observed, supermarket shopping has become more like visiting a museum, with plenty to read and a clear educational agenda. Check-Out Carbon, a new report from my organization Forum for the Future, explores attempts to reduce the carbon intensity of the weekly shopping trip, and makes challenging reading for anyone hoping shoppers are taking it all in. After interviewing industry experts, conducting focus groups with consumers, and commissioning a survey of 1,000 U.K. adults, we found a surprising consensus: Despite the race to get ethically branded goods into stores, we're all expecting too much of shopper choice.