As the world swelters

Judging from this quip recently overheard in New York at the West 4th Street subway station, the Environmental Defense + Ad Council's new Fight Global Warming ad campaign can't start soon enough:
Girl: ...I mean, who doesn't like being warm? It's not like they call it "Global Sweltering"! So who cares?

Judging from this quip recently overheard in New York at the West 4th Street subway station, the Environmental Defense + Ad Council’s new Fight Global Warming ad campaign can’t start soon enough:

Girl: …I mean, who doesn’t like being warm? It’s not like they call it “Global Sweltering”! So who cares?

A message from

All donations matched for a limited time!

Grist is the only award-winning newsroom focused on exploring equitable solutions to climate change. It’s vital reporting made entirely possible by loyal readers like you. At Grist, we don’t believe in paywalls. Instead, we rely on our readers to pitch in what they can so that we can continue bringing you our solution-based climate news.

Donate Now Not Now